Here is the identity for young brand of men’s suits. The brand of non-classic men’s suits for adventures with style. NRAV-means character. The slogan of the brand is: “Style as the adventure”-it describes in a best way the main idea of the graphics we have designed. We used complicated, bold graphics, accomplished in bright colours. This graphic has something from constructivism, child’s drawing, primitivism and collage — all together. There is a place for experiment, freedom and choice. The brand was created as an alternative to dogmatic men’s fashion, which doesn’t leave the right to choose. The costume is not important, the tandem of the hero and the costume is important. A pragmatic silhouette does not make you obey – it welcomes freedom. StressLess cut allows you to relax, even if the hero is in the center of attention. Different media were developed for this brand: business cards, letterhead, stickers, posters, print elements for fabric.
CREDIT
- Agency/Creative: S.OS DESIGN
- Article Title: Identity for Young Brand of Men’s Suits
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Russia
- Market Region: Multiple Regions
- Project Deliverables: Brand Advertising, Brand Creation, Brand Experience, Brand Guidelines, Brand Identity, Brand World, Branding, Graphic Design, Identity System, Illustration
- Industry: Fashion
- Keywords: branding, identity, graphic design, fashion, clothes, menswear, art, illustration, collage, posters, business cards
