Kitchen pub “KRAPIVA” is a new promising project in the restaurant sector. It features an original idea of serving a bar and a kitchen and a modern interior solution. We were inspired by the idea of creating a style in the style of pages of old scientific books on botany, with engraving illustrations and handwritten notes. Copies of 18th century botanical books were found that were used as textures – time-worn paper pages convey a sense of antiquity, naturalness and uniqueness.
CREDIT
- Agency/Creative: around.group
- Article Title: Identity For The New Pub “KRAPIVA”
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Strategy, Packaging Design, Research
- Industry: Food/Beverage
- Keywords: LEAF GREEN NATURE PLANTS BRANDING IDENTITY RESTAURANT COPPER MENU BEER
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
