Sleepmédica, based in Rio de Janeiro, specializes in providing polysomnography exams, setting itself apart by offering examinations conducted in the comfort of the patient’s home.

Addressing the challenge of creating Sleepmédica’s visual identity, a key consideration was ensuring that the company’s positioning in the health sector was unmistakable, thereby avoiding any potential confusion with mattress or sleep medication companies. Another imperative was to convey the wealth of experience held by the founders despite the company being relatively new, emphasizing their cutting-edge equipment.

Initiating the project, we delved into an analysis of the predominant color schemes employed by major players in both regional and national markets. Notably, shades of blue, green, and orange were prevalent. Aligning with the client’s preference for avoiding warm colors, we opted for a color spectrum less frequently explored in the niche.

The focal point of our logo design process involved drawing inspiration from the concept of brain waves captured during polysomnography exams, specifically those occurring between the stages of deep sleep and REM. This concept not only embodied the essence of Sleepmédica’s services but also served as a distinctive visual representation. In crafting the typography, our goal was to achieve a minimalist style with a touch of modernity, reflecting the innovative nature of the company.

By carefully navigating these design considerations, we were able to create a visual identity for Sleepmédica that effectively communicates its position in the health sector, distinguishes it from other entities, and showcases the advanced technology underpinning its services. This meticulous approach ensures that Sleepmédica stands out in the market, establishing trust and credibility among its target audience.