Interact with us festival is a festival where people can come and not only watch their favorite actors perform but they can also act in the play, interact with characters on stage or just watch how the plot unfolds right up close. The festival lasts three days. Each day the performance starts with introducing the plot line, then each visitor is given a short role. All guest become the protagonists of the play, their decisions and actions can change the plot from one direction to another. It’s important to note that people can give up their roles at any point during the show, and continue to enjoy the performance as a regular audience.
For the identity of this event, I used a graphic illustration of a variety of hands joining together. These images act as a metaphor of interaction between an actor and a viewer. Two different colors (black and red) directly symbolize the process of interaction and immersion that goes on during the festival performances. There is also a play of words in the naming of the festival. When I saw the word “act” in “interact”, the slogan came out itself: “Interact with us”, “Аct with us”. Typography style has a strong visual effect, it can be easily remembered and identified with this particular event. The typography style can be used on its own, without illustrations.
In my opinion, the design of this event identity turned out to be multifunctional. It can be used not only on advertising posters and billboards but also on t-shirts, tote bags, stickers, flayers, ID cards for staff, tickets and on social media
- Agency/Creative: Maria Belozerova
- Article Title: Identity for Interactive Theater Festival by Maria Belozerova
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: HSE ART AND DESIGN SCHOOL
- Market Region: Europe, Global
- Project Deliverables: Art Direction, Graphic Design, Identity System
- Industry: Entertainment
- Keywords: theater interact festival culture
Designer: Maria Belozerova
Curator: Leonid Slavin