Give its nutritional, medicinal, practical and industrial value, the coconut is one of the world’s most valuable fruits. It’s also an icon of Kerala’s cultural history, particularly the Malabar region, from where Robust sources its produce. So, we designed an iconic version of the coconut, suggesting both the hard and soft feel of the fruit and its derivatives. For freshness, we suggested a Pantone 360c green.
CREDIT
- Agency/Creative: Paradigm Design Consultants
- Article Title: Identity for a Company That Makes Coconut-based Products
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Identity
- Agency/Creative Country: India
- Market Region: Asia
- Project Deliverables: Brand Guidelines, Brand Identity, Brand Naming, Branding, Graphic Design, Identity System, Packaging Design, Product Naming
- Industry: Food/Beverage
- Keywords: identity design, brand identity, icon, merchandise, collateral, logo design, packaging design
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
