InnerSociety – The Cove on Reid Avenue Branding
The Cove is a high-end women’s fashion boutique unlike any of the surrounding shops. “The Cove” has a relaxing, elegant vibe that customers enjoy basking in during their shopping experience and is located in a small side shop along one of the side roads of Reid Avenue.Objective:The Cove is situated in the heart of the downtown district and has local competitors selling women’s gifts and apparel. Our goal was to distinguish the difference between the neighboring shops and The Cove while drawing attention to the tucked-away store.Outcome:Through working with the client we developed a soft and elegant branding system that stood out against the shops along the downtown district and allowed for the most flexible use. It was important for us to ensure the brand could be used on all facets of marketing a clothing shop. We tested hang tags, business cards, shopping bags, and various forms of signage as well as the countless online formats needed.
CREDIT
- Agency/Creative: InnerSociety
- Article Title: Identity Design for The Cove on Reid Avenue
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United States America
- Market Region: North America
- Project Deliverables: Building Exterior, POP Display, Print Brochure, Print Stationery, Signage Interior, Social Media
- Industry: Retail
