Creating an identity for a new interior art brand named Noor.
As a design studio, we are conscious of pushing towards further sustainability, in both deed and design. We are proud to work with clients and on their projects sharing this ethos.
Noor is one such project. With a focus on sustainability, Noor’s methodology is to create and curate objects of beauty for the home, re-purposed from high end off-cuts of natural materials like alabaster, marble, onyx and pumicite. Each piece is designed here in the UK but is lovingly crafted and individually created by skilled craftspeople and family industries local to the materials being used. Because of the variation in materials, each piece is unique.
We developed a marque that echoes the delicacy, individuality and textural qualities of wood, of marble, of pumicite and other natural materials which Noor source. We created the strapline Curate | Design | Form and a range of assets to build brand awareness through the website, social media, print, packaging and stationery, featuring stunning photography by Leila Niknejad, animation by Jack Shaw and the myriad unique shapes of the objects Noor create.
The Instagram presence has been particularly successful, with over 110k views and 10k likes, including a high proportion of saves and other interaction.
- Agency/Creative: Range Left
- Article Title: Identity Creation for New Interior Art Brand – Noor
- Organisation/Entity: Published Work , Identity Brand Design Creation
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Keywords: WBDS Agency Design Awards 2020/21