Straight from the United Arab Emirates, a coffee brand has sought me out to create its brand, package and visual identity. The main target for this project would be an elegant, strong and memorable creation. For its symbol, an Oryx head was drawn, the animal which inspired the company’s name. Its chief traits are strength, long horns and facial lines. All of that was represented in a way the brand behaves with harmony and clarity in its employment. The colors were based upon Oryx’s fur and adapted to stand for coffee related tones. The symbol as well as the font were made up by the same grid, coming as proportional and harmonic elements, adding up to both professionality and aesthetics concepts. The golden textures harmonize with the brand’s main colors, assisting the visual identity and evoking the deserts’ elegance and richness.
CREDIT
- Agency/Creative: Vissotto Studio
- Article Title: Identity and Packaging Design by Vissotto Studio for Oryx Coffee Roaster
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: Middle East
- Project Deliverables: Brand Creation, Brand Identity, Brand World, Branding, Graphic Design, Packaging Design, Research
- Industry: Food/Beverage
- Keywords: Coffee, Packaging, Logo, Design, Roaster, Saudi Arabia, Oryx, Dear, Animal
