Idelle is a company that creates semi-jewel items in Brazil and the company’s objective is to bring to its audience a feeling of satisfaction and exclusivity, worked with all the details and processes that enable the creation of unique pieces.

Idelle would like to be seen as a luxurious brand with splendor, but thinking about the way each piece is built, I would like to have a delicate brand and that every detail was important.

In its slogan, “A Moment of Concept”, arises precisely because of this feeling that when you buy / win a piece by Idelle you have a special moment, a unique moment, something really desired by everyone.

In the construction of the brand we were based on exclusivity, the symbol being created to represent different elements and each one with its own characteristics, and that together form something unique. In this creation we represent the following elements: Jewel (value and desire), sun (brightness and splendor), leaves (uniqueness) and flowers (beauty). These four elements form the symbol, thus representing the entire process of each of the pieces.

The blue and beige colors convey the luxury and strength of this brand, combined with a differentiated typography and a delicate and light serif. Everything was strategically thought out, in order to be able to use a single element, name, symbol, shape or icons, and still be able to easily identify Idelle’s identity.

It is a luxurious brand, but at the same time delicate. And in the symbol we see the materialization of some elements that make this brand special.