Have you ever seen a product store with a bunch of cheap, ugly packaging? How do you feel when you see that? You’re not alone. Consumers are disgruntled by the lack of quality packaging on the market. Technology is constantly changing, but packaging remains the same. The packaging of your product is what connects with the customer, it’s what makes them want to buy your product. Every single detail of your package must be carefully thought out – from the type of material it is made from to the color.

Saffron has always been the king of spices. But aside from the great odor, color, and delicious taste of this spice, saffron also offers many health benefits such as better heart performance, help with weight loss, cancer prevention, and more. Saffron is now a precious, valuable, and even popular spice for everyone but not for its health benefits. For some reason, people seem to ignore the health aspect of saffron. And that was exactly what we decided to avoid in the Ibn Sina saffron packaging design! After enough research and brainstorming, we came up with the Ibn Sina character that really grabbed our attention. This physician seemed like the perfect character to show for representing this brand value since part of his name literally represented one of Afghanistan’s historical cities: Balkh. After conveying the value, it was time to actually show a unique visual identity that would stand out among the crowd. That was when we decided to use elements like the pattern surrounding the packaging that was inspired by Afghani dresses. and also the Afghanistan map on the back of the packaging. The UV-printed saffron flower next to the character does a good job introducing the product. Also, the antique city balkhi was gold foil printed as well as the product weight to not only give the packaging a better and more valuable look but also highlight what was more important to show. ZarifGraphic holds credit for Ibn Sina saffron packaging print. And the photography was another partnership with Carno Studio.