Since 2021, I’ve had the privilege of working with HYME Beauty, helping them reshape their entire brand from the ground up. What began as a rebranding project quickly grew into a holistic design journey, touching every aspect of the brand’s identity and customer experience.

Corporate Identity & Brand Design: I developed a strong, cohesive identity for HYME that reflects their modern vision while staying true to their core values. From logo design to defining their visual language, the focus has always been on creating a distinct and authentic brand that resonates in a competitive beauty market.

Packaging & 3D Rendering: With innovative packaging solutions and detailed 3D renderings, I brought the products to life in a way that blends form and function. Each design element is carefully considered to reflect HYME’s ethos, enhancing the overall product experience both visually and practically.

Photography & Video Production: From high-end photography to engaging video content, I crafted visual stories that communicate HYME’s essence across all platforms. Whether for social media, digital campaigns, or brand materials, these creative assets elevate the brand’s message and connect with their audience.

E-Commerce Website: As the central hub of the brand’s digital presence, the e-commerce website was built from scratch to offer an intuitive, seamless user experience. I focused on balancing clean design with functionality, ensuring that customers can easily navigate the site and engage with HYME’s products and philosophy.

Ongoing Creative Collaboration: My work with HYME continues to evolve, as I consistently bring fresh ideas to the table, keeping the brand dynamic and relevant. From new campaigns to continuous updates, I’ve been a creative partner in every sense, contributing to HYME’s growth and success.