The privileged location in front of the sea is the main differential of the establishment and is explored throughout the concept of the environment and was applied in the visual identity, conveying a sense of sophistication and well-being. A chic restaurant, fine, but at the same time relaxed and unique: For its location and natural beauty; Unique experience; Elegant and hearty cuisine provided by the parrilla, with a modern presentation.
Illa Mare: Etymology of the portuguese words ‘Ilha” (Island) and ‘Mar’ (Sea). This meeting is not limited to the name, but also takes place in relation to the public. The space embraces different styles and moments: a drink at sunset overlooking the sea, a business lunch and also a relaxed meeting with friends on the boardwalk.In this sense, the restaurant is similar to a resort as it manages, in a single space subdivided, create different experiences in a democratic way and with a high standard of quality, be it for the tourist or for the place.
Island: The restaurant’s terrain is oval, surrounded by trees and with a wide view of the sea. Sea: Referring to the fact that the establishment is practically on the sea and the main focus of the menu: seafood.
Considering all the information and aspects that involve the establishment, a language and visual identity were developed with great inspiration from the sea. The minimalist and elegant symbol carries with it several concepts and meanings. The logo was customised, with serif details, providing exclusivity and differentiation to the brand. Minimalist layouts, memorable graphics and colors that promote connection and audience recognition.
- Agency/Creative: Hykavy. Brand Design
- Article Title: Hykavy. Brand Design Create Chic Restaurant Branding for Illa Mare
- Organisation/Entity: In-House
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Irati
- Market Region: South America
- Project Deliverables: Art Direction, Brand Identity, Creative Direction, Identity System, Packaging Design
- Industry: Food/Beverage
- Keywords: restaurant food ocean sea seafood tropical sunset beach friends bar fresh
Art Director: Josu00e9 Augusto Hykavy