Cf napa continues the hundred knot story…
After engaging cf napa brand design to develop the name, logo, and packaging design for their new wine brand – hundred knot – rd winery tasked cf napa brand design with creating the brand’s higher tier – the khoai wines. The name hundred knot drew inspiration from the owner’s heritage and was based on a vietnamese parable that teaches the importance of hard work and perseverance.
“Our founder’s life story is not unlike that of khoai’s in the time-honored vietnamese fable, the hundred knot bamboo. The tale is one of an underdog’s triumph, and the power of unwavering courage, determination, and honesty. We honor this story with our hundred knot wines and embrace the notion that when you act with integrity, anything is possible.”
These new tasting room exclusive wines needed to continue to tell this legendary tale while taking on a more luxurious feel to reflect the pedigree of the iconic vineyards.
“the pinnacle of california terroir. Great wines begin with grapes that have something to say. With the utmost respect and sensitivity, we transcribe a tale of time and place from our region’s most iconic vineyards to the glass in your hand.
Our khoai wines feature quintessential sonoma valley varietals from the storied durrell and gap’s crown vineyards. These two sites have a long history of producing unparalleled quality fruit. In the winery, gentle handling ensures we preserve each vineyard’s individuality and terroir. The result is exceptional, unforgettable wines.”
A hand-painted brush stroke created an abstract illustration of a bamboo stalk to form the main graphic of the label. The brush stroke was embossed, and the red winery icon was debossed, providing the final textural touches to the exceptional wine. A timeless design for a brand inspired by a tale that has stood the test of time.
- Agency/Creative: CF Napa Brand Design
- Article Title: Hundred Knot Khoai Wines Packaging Design by CF Napa
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Napa
- Market Region: Global
- Project Deliverables: Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2021/22
Design Agency: CF Napa Brand Design