Brief
The project aims to create a visual identity with a high level of conceptual and technical rigor, capable of expressing the historical, oenological and cultural value of an exceptional Amontillado through a contemporary yet timeless language.
The proposal follows criteria of formal excellence, narrative coherence and artisanal execution, aligned with international design award standards.
Concept and visual system
Navigation as a metaphor for knowledge defines the entire graphic system.
The star and compass rose act as a compositional structure, organizing hierarchy, rhythm and visual balance while providing stability and precision.
The radial layout reinforces notions of orientation, time and transmitted expertise.
Artistic development
The illustration is based on a cartographic and symbolic language, with references to classical iconography and Spanish Baroque painting.
The double foil stamping in gold and lapis lazuli blue, inspired by pigments used by Murillo, creates hierarchical contrast and chromatic depth that shifts with light.
Materials and techniques
– Fedrigoni Savile Row Tweed paper, chosen for its texture, absorption and stamping performance.
– Double foil stamping (gold + lapis lazuli blue) with high-precision registration.
– Highly detailed die-cut, integrated as an active graphic element.
– Controlled embossing to enhance tactile experience and perceived quality.
Each technical choice responds to functional, aesthetic and narrative criteria.
Outcome
A project in which concept, illustration and materiality function as a single coherent system.
Estrella de los Mares is positioned as an editorial design piece applied to wine, conceived for expert readership and long-term relevance.



CREDIT
- Agency/Creative: hugo zapata
- Article Title: Hugo Zapata Designs Estrella de los Mares as a Contemporary Amontillado Identity
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: sevilla
- Market Region: Europe, Global
- Project Deliverables: Brand Architecture, Label Design, Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: wine, estrelladelosmares, jerez, sherry , #PackagingDesign #WinePackaging #WineBranding #EditorialDesign #DesignForAwards #Craftsmanship #MaterialDrivenDesign #PrintDesign #DesignExcellence #ContemporaryCraft
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Credits:
design and illustration: hugo zapata









