The Challenge: My Date Night is a new kind of dating app, one for long term lovers. Shallow, famous, religious, naturist, looking for no-strings hookups or longing for the long term, there’s an app for all of you. My Date Night saw a gap in the market to offer a fun and flirty dating service for couples. But how do you form a brand connection with the newly wed, nearly dead and everything in between?
The Perfect Match: We got to the heart of this challenge by focusing on the key proposition “it’s better together” and celebrated the beauty of partnerships. The new identity emphasises the joy of being in a relationship, connection through interests and sharing a night out. Iconic duo’s like ‘movies + popcorn’, ‘gin + tonic’ and “wine + dine” inspired us to create visuals that reinvigorate memorable classics.
Designed to be Together: At its core our logo uses the iconic symbol for love, the heart, partnered with the letters M and Y representing me and you, heart to heart. Our colour palette is gender neutral like the brand, supporting and celebrating every type of partnership.
CREDIT
- Agency/Creative: White Bear Studio
- Article Title: How Do You Design For Couples? Branding For a New Kind of Dating App by White Bear Studio
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Advertising, Brand Architecture, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Illustration, Product Naming, Tone of Voice
- Industry: Entertainment
- Keywords: startup, dating app, branding, marketing, design,
