The creative pieces for the Homes.com booth at NAR NXT 2023, the largest residential real estate conference in the U.S., were created as part of our efforts to increase brand awareness and invite attendees to learn more about Homes.com, a brand owned by CoStar Group.

As part of the NAR media and communications plan, the Homes.com creative team executed a digital ad campaign to promote Homes.com’s presence at the event. This campaign featured an ad takeover on RISMedia, Inman News, and Real Estate News, three of the top real estate websites. An email campaign to promote our presence at NAR was created and sent to influential real estate agents. Homes.com was also featured in a multi-page spread in the November issue of RISMedia’s magazine.

In addition to branding the exhibition space at NAR, the team created 3D cubes, floor decals, banners, column decals, bus wraps, video graphics shown on five large LED screens, door drop pieces that were distributed at hotels near the event, a rack card distributed at the booth containing the booth schedule, a car wrap on a vehicle displayed on the showroom floor, and more.

Homes.com had the largest booth space at NAR as well as the most foot traffic. In addition to the 2,160 active participants at the booth partaking in product and content demos, 8,158 real estate agent profiles on Homes.com were updated and we received 245 registrations for Homes.com’s Homes Pro preview membership waitlist.

The creative pieces for the Homes.com booth at NAR NXT 2023, the largest residential real estate conference in the U.S., were created as part of our efforts to increase brand awareness and invite attendees to learn more about Homes.com, a brand owned by CoStar Group.

As part of the NAR media and communications plan, the Homes.com creative team executed a digital ad campaign to promote Homes.com’s presence at the event. This campaign featured an ad takeover on RISMedia, Inman News, and Real Estate News, three of the top real estate websites. An email campaign to promote our presence at NAR was created and sent to influential real estate agents. Homes.com was also featured in a multi-page spread in the November issue of RISMedia’s magazine.