” Folks Craft Brewery invites young people around the world to connect and break paradigms through a cosmopolitan, curious and innovative spirit. We are living the most plural generation in history. The blend between young people with different cultures, styles and beliefs shows that expressing differences is more interesting than neutralizing them. With its ludic and interactive packaging, Folks stimulates the immersion of the consumer in the proposal and wide universe of the brand, which has a vast variation of styles in the product family. Naming, brand strategy, visual identity, packaging and illustrations were developed for the project. The design strategy used was to innovate and create a visual that does not exist in the category, differentiating the product from the others, causing identification of the public in relation to the characters, appealing to the curiosity of the consumer.”