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Hired Guns Creative – Venatrix Framboise

Hired Guns Creative – Venatrix Framboise

” For Venatrix Framboise, Driftwood Brewery’s new addition to their Bird of Prey series of sour beers, we decided to embody the cute-aggressive character of a raspberry in a quirky illustration of a screech owl, her expression equal parts menacing and irresistible. The light-blue of her narrowing eyes glare through finely-rendered red-orange feathers. We chose a name that means “huntress,” and gave her a voice in the form of a playful poem, ripe with neologisms in little berry-bursts.Am the hunt. Under prickle-thickets, grasping raspberry bushels,peck-picking pucker-sweet fruitlets by the bush-full. Am hunting.Unripe, ripe, over. All a-screech with red words in the bird-light,red-light of me. Then thornless in the after-now of no-hunt, plumpand plume, but am huntress, always-ever. Am Venatrix.”

CREDIT

  • Agency/Creative: Hired Guns Creative
  • Article Title: Hired Guns Creative – Venatrix Framboise
  • Project Type: Packaging
  • Format: Bottle
  • Substrate: Glass, Plastic

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