“For Diabla Sangria, a sacrilegious twist on traditional Spanish sangria, we decided to take classic iconography and modern iconoclasm and put them head to head in a playful illustration of a flamenco dancer staring down a fighting bull. Traditional Spanish rose patterns are subverted as they become tattoos; the bull’s nose ring is mirrored in the dancer’s septum piercing; horns, red eyes, and an inverted cross become invocations for Diabla, Spanish for “She-Devil.” Sangria fruit adorns the dancer’s hair, her ruffled collar echoing the giant orange slices that frame the illustration, all rendered in hot-blooded graphic colours on gold.”
CREDIT
- Agency/Creative: Hired Guns Creative
- Article Title: Hired Guns Creative – Diabla Red Sangria
- Project Type: Packaging
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
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