Hinanu is a Vietnam brand with health products: herbal tea, honey peach lemon& saffon, licorice peach lemon… derived from natural ingredients, no preservatives, produced with high technology.

Hinanu is positioned as a high-end brand, Hinanu focusing product quality, naturalness and effectiveness for customer.

Items that need to be implemented: tea box,tea bag, glass jar and gift box base on Art Direction.

Reddot Creative have focused on the keywords: natural, Gift, Luxury, Elegant to develop the concept for the packaging design project.

Our solution is to illustrate the components that make up the product, ensuring sophistication and high quality. Based on that idea, the Reddot team visualized artworks adapted on paper boxes and product sticks.
The choice of colour is also meticulously considered in order to make the product stand out, especially when the product lines are displayed close to each other on the shelf, using a spectrum of vivid colours suited for each product line.

The layout is designed reasonably, using diecut to reveal the inside ingredients and is the highlight of the design on the glass jar. Besides, it also demonstrates the product’s features and usage.

Combined with choosing high-quality printing materials and using printing effects to help increase the quality of the product.

With this package, Reddot Creative hopes that Vietnamese products will have more competitive strength on store shelves with other products from abroad that are invested in brand design.