HIDRUS — Branding for a Premium Mineral Water Brand
Development of the visual identity and brand book for HIDRUS – Natural Mineral Water. The project was conceived to express purity, balance, and sophistication, translating the essence of water in its most natural and refined state into a strong and contemporary visual language.
Inspired by the origin of mineral water, the concept explores the connection between nature and movement. The symbol combines mountains and flowing water, representing both the spring and the continuous path that shapes the brand’s identity. This visual synthesis reinforces the idea of equilibrium — a central attribute of the brand.
The typography was carefully selected to convey elegance and clarity, with generous spacing that enhances the perception of lightness and premium quality. The visual system was designed to be clean, precise, and timeless, allowing the brand to stand out while maintaining a sense of calm and sophistication.
Beyond the logo and label design, the project includes a comprehensive brand book, establishing detailed guidelines for typography, color palette, visual language, and correct applications. These elements ensure consistency and coherence across all brand touchpoints.
The result is a solid and flexible identity, ready to be applied across packaging, institutional materials, and brand experiences, strengthening HIDRUS positioning within the premium mineral water segment.