The icon (ξ): Xi is the 14th letter of the Greek alphabet (uppercase Ξ, lowercase ξ; Greek: ξι). Its name is pronounced [ksi] in Modern Greek.

Challenge:
“Create a differentiated, memorable label design for our “no-name” wine that can attract consumer’s attention. We need to upgrade our cellar’s overall image and wine options, and we are looking for a design to help us bring a mid-upper flair to our shelves”.

The client: Lidl supermarkets.
Target consumers: From sober-curious drinkers to wine connoisseurs

Solution:
Since there was no option for a name, we gave an exclusively design-oriented solution: a bold icon that looks like a personal signature style or glyph from the ancient Greek alphabet. With a playful and inviting tone, the icon is simple yet bold. It marks the label providing a distinctive visual identity to the product. The hot foiling stamp adds to the already elegant look. It creates a sophisticated and premium contrast with white craft paper.

Product
Xinomavro (Ξινόμαυρο) is a varietal semi-dry rose wine from Greece. Its name –Xinomavro- comes from the words xino (sour) and mavro (black). The skin of its berries does not possess any vibrant tint. Be that as it may, Xinomavro surprises with its performance and multi-faceted personality, yielding “vin de garde” reds, dynamic rosés, aromatic sparkling wines, and even idiosyncratic sweet wines.”Finicky” and demanding, Xinomavro requires the appropriate terroir, increasing care in cultivation, low yields per hectare, and the right weather conditions to reveal itself in all its glory. It is planted in central and northern Greece and is solely responsible for or participates in the PDO Naoussa, PDO Amynteo, PDO Goumenissa, and PDO Rapsani reds. It also blends Amynteo’s dry and sparkling wines (POP Amynteo).