Herbalme is a Luxury natural skincare brand focused on body cream made from natural ingredients and vitamins without any harmful chemical additives. Target Market: Females aged 25-40, with a sustainable, ethical, slow-living lifestyle that are passionate about skincare, nature, beauty, luxury, high-quality products, self-love, and skin rituals. The brand message that Herbalme aspires to send is the temptation of opening the product and touch what’s inside it with the trust that what you’re gonna use on your skin will feel simply amazing and comfortable.
Herbalme brand of skin care cosmetics that relies on the quality and naturalness of products.
Its distinguishing feature is that all cosmetics, what is produced by the brand is made on the basis of seeds of ripe fruits and berries. They contain many vitamins and enzymes that are beneficial for human skin.
The brand chose this name not by chance. The manufacturer is sent to Arab cosmetics, which is known for its quality and large selection. At the moment, the brand has already released a line of creams, seed oils and body scrubs.
Design a logo, packaging and souvenirs for a cosmetics brand. Make the packaging minimalistic, but at the same time bright, reflecting the cheerfulness and unusualness of the brand.
The packaging turned out to be minimalistic and bright at the same time. The background for the illustrations is Smooth lines to reflect the sense of softness and tenderness
CREDIT
- Agency/Creative: Marwa Mahmoud
- Article Title: Herbalme Identity Design
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Egypt
- Agency/Creative City: Marwa Designs
- Market Region: Middle East
- Project Deliverables: 2D Design, Brand Creation, Brand Design, Brand Identity, Brand Mark, Branding, Concept Art, Identity System, Illustration, Logo Design, Packaging Design
- Industry: Health Care
- Keywords: cosmetics - logo design - branding - identity - packaging design - woman - selfcare - herbal - beauty
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Credits:
Marwa Mahmoud: Marwa Mahmoud