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Heraklion City Tourism Branding Award

Heraklion City Tourism Branding Award

Demetrios Tzavaras – Heraklion City Destination

This proposal was awarded a merit at the Heraklion City Branding competition that was launched by the Diazoma Association and the Municipality of Heraklion City, Crete Island, Greece.H for HeraklionLetter H was chosen as the most recognisable symbol of the logotype as it is the same initial letter for the the word Heraklion, both in the Greek and English alphabet. The main frame of the competition brief, was to create an atractive brand identity of the city of Heraklion as a touristic destination. More over the brief clarified that the logotype & identity shoild aim on all aspects of Heraklion as a modern holiday island destination and not in only one particular history Era or Site. i.e Minoan Palace of Knossos. In these terms, the letter H was chosen as the main frame symbol of the logotype as it is the same initial letter for the the word Heraklion, both in the Greek and English alphabet. Further more the H symbol was structured from different local historical landmarks, and specific activities a visitor can enjoy only in Heraklion city and its immediate surrounding.These archetypal elements starting from the top left of the H symbol to the bottom right consist of:Castle> Koules Fortress of Heraklion / Venetian HistoryLabyrinth Spiral> Minoan Civilization / Palace of Knossos / Archaeological Museum of HeraklionWaves> Sea of Heraklion / Cruises / Sea activities Thalassokosmos Sea museum of HeraklionWIne Glass> Gastronomy & Wine tasting / Unique Traditional productsOlive Tree Branch> CountrySide / Villages & Tradition / Wider Heraklion RegionArch> Venetian Walls / Arches / Gates of Medieval EraEye Symbol> Events & Festivals to watch / Heraklion Nights * The Logotype tagline “A-mazing City” is a direct mention to the Maze-Labyrinth of the ancient myth of Minotaur and Theseus of the palace of King Minoas, which is located just on the outskirts of Heraklion City.

CREDIT

  • Design Agency: Demetrios Tzavaras
  • Organisation/Project Type: In-house, Non Published Concept Design
  • Article Title: Heraklion City Tourism Branding Award
  • Brand / Project Name: Heraklion City Destination Branding
  • Project Type: Corporate Brand Creation, Corporate Brand Rejuvenation
  • Strategic Deliverables: Corporate Brand Naming, Corporate Research / Insight, Corporate Tone of Voice
  • Design Deliverables: Corporate Graphic Design, Corporate Brand Creation, Corporate Branding, Corporate Brand Identity, Corporate Brand Advertising
  • Location: Greece
  • Market Country: Multiple Countries
  • Market Region: Global
  • Product Category: Promotional
  • Industry Category: Hospitality

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