Bodiez engaged Our Revolution to revitalise their brand. In order to successfully enter new markets and continue to grow in existing ones, the challenge was to reinvent the Bodiez brand to truly reflect their progressive beverage offerings.
We created a new brand essence – ‘Unlocking human potential’, repositioning Bodiez as the challenger brand to the larger FMCG offerings such as Gatorade. We gave the Bodiez masterbrand new ownable brand assets to build recognition with consumers, along with new dynamic packaging design that clearly communicates key product benefits.
The large unique brand marque locked up with a bold electric blue stripe cuts through the surrounding clutter on retail shelves, whilst giving a distinctive identity to extend to other touchpoints.
Unique qualities combined with functionality are key attributes for the packaging structure.
From insights gained through our packaging innovation workshop we created a global bottle structure for the Bodiez range that could live in multiple beverage categories.
CREDIT
- Agency/Creative: Our Revolution
- Article Title: Helping Bodiez Raise Their Game
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Australia
- Market Region: Global
- Project Deliverables: Brand Architecture, Brand Guidelines, Brand Naming, Brand Redesign, Brand Strategy, Brand World, Graphic Design, Packaging Design, Product Architecture, Product Naming, Research, Structural Design, Tone of Voice
- Format: Bottle
- Substrate: Plastic
