Every year, more than 13 million tonnes of plastic end up in the sea, according to the United Nations Environment Programme. If this continues, we could have more tonnes of plastic than fish in the oceans by 2050.
Help me is a packaging concept that draws attention about this problem. For this line of communication, R Crush Citrus FSC paper has been used, an environmentally friendly paper made from 15% citrus pulp and 40% recycled fibres.
Help me is part of Build your Brand, the campaign with which Avery Dennison invites people to join a revolution where small gestures can make a big difference. Build your brand is a call to action to create responsible brands.
CREDIT
- Agency/Creative: Supperstudio
- Article Title: Help me Label Design by Supperstudio
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Spain
- Agency/Creative City: Madrid
- Market Region: Global
- Project Deliverables: Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2021/22
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Credits:
Agency: Supperstudio
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
