“With the slowdown of the market, Jumbo Foods saw the need to strengthen your brand and make their own products more competitive in the point of sale. Our project sought to change the perception of the consumer, passing all the quality and cost benefit that Jumbo products provide and that were not disclosed. The significant growth of 106% in sales in the first few months further aroused the company’s interest in increasing its product line, showing up as a great option to circumvent the adversities of the market and generate a higher profit margin.”
CREDIT
- Agency/Creative: Hearted Design & Strategy
- Article Title: Hearted Design & Strategy – Jumbo Foods
- Project Type: Packaging
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation