The Harvest Festival. Dance to the beat of vegetables
Harvest Festival is a vibrant party held at Blanc lounge bar in Moscow. Guests arrive dressed as fruits and vegetables, creating a playful and festive atmosphere. The décor of the space also reflects the spirit of agriculture, highlighting the bond with nature and the harvest season.
Everything we call a harvest shares a common trait: it is divided into underground and aboveground parts, which is echoed in the visual style. To convey rhythm and movement, roots and fruits are shaped like unique sound waves, symbolizing the flow and energy of music. The chosen colors are vivid yet grounded, evoking earth, greenery, sky, and the juiciness of ripe produce. The block-based structure of the identity makes the style easy to adapt across different media, offering a variety of patterns and combinations.
In addition, the event’s branding is enriched with dynamic animation that brings the rhythms of the harvest to life, seamlessly blending with a wide range of musical genres. This animated visual approach enhances immersion, turning the party into not only a celebration of agricultural abundance, but also a striking showcase of artistic creativity. The emotions of the guests themselves become part of the overall picture, creating a sense of unity, shared involvement, and pure collective joy.
The Harvest Festival promises an unforgettable evening filled with music, dazzling costumes, and a joyful atmosphere that celebrates the richness of nature. It is an event that brings together culture, music, fashion, and art, transforming an ordinary night into a lasting memory.









CREDIT
- Agency/Creative: Viktoria Ovcharenko
- Article Title: Harvest Festival Branding by Viktoria Ovcharenko Blends Vegetables, Rhythm, and Collective Joy
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: HSE ART AND DESIGN SCHOOL
- Market Region: Europe, Global
- Project Deliverables: Brand Design
- Industry: Entertainment
- Keywords: identity brand design festival
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Credits:
Curator: Leonid Slavin