harmony — flexible infant formula
Breast milk is very complex in composition. It can change during one breastfeeding and it will change as the baby grows. However, the stores sell the same formula as for the first month, which is for the sixth.
My concept of the formula takes into account the fact that the formula has to be more adapted to the child’s height and will change its composition every month.
- Design Agency: Evgeny Kashirin
- Organisation/Project Type: Student, Non Published Concept Design
- Article Title: harmony — flexible infant formula
- Brand / Project Name: harmony — flexible infant formula
- External Design Credits: 3D Visualizer: Pavel Gubin — https://www.behance.net/truefalse
- Strategic Deliverables: Research / Insight, Brand Naming, Tone of Voice, Product Naming
- Design Deliverables: Identity System, Branding, Retail Brand Design
- Location: Russia
- Market Country: Multiple Countries
- Market Region: Europe
- Product Category: Fresh Food
- Consumer Packaging Format: Box
- Consumer Substrate / Material: Plastic