Hand Drawn Watercolor Illustrations for Forpet Dog Food

Hand Drawn Watercolor Illustrations for Forpet Dog Food

Forpet is a beloved brand of dog food on sale in China and elsewhere.The inspiration of the design comes from the commitment of Forpet dog food with unconditional care for all dogs. As a caring caregiver and a leader in pet health, Forpet is designed to strike a balance between warmth and expertise, making Forpet a versatile product. Every dog is here was the chosen statement for Forpet and a series brand was designed.

The humanized packaging design consists of a series of five hand-drawn watercolor illustrations of dogs as a dog family, stressing the Forpet is commitment to caring for every dog. The watercolor illustrations of five dogs are vivid and give a sense of spirituality. They can be used in combination with different flavors of dog food packaging, giving Forpet a colorful story. These watercolor illustrations are warm and friendly dog faces, which retain a strong sense of individuality.

The design encourage people to discover the dog is multiple characters and emphasise that dogs need a healthy life. The packaging is opaque and of high cost. The Forpet dog food had a remarkable sales performance during the Tmall.com 11.11 Shopping Festival. According to the feedback of the packaging from customers, the design is novel and friendly, and it was well recognised.

CREDIT

  • Agency/Creative: Sun Jian
  • Article Title: Hand Drawn Watercolor Illustrations for Forpet Dog Food
  • Organisation/Entity: Packaging Design Creation
  • Project Type: Packaging
  • Agency/Creative Country: China

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