About Hamsat
is a Saudi breakfast and dinner restaurant that serves all fried food over high heat. It also serves breakfast drinks such as coffee and tea in a delicious, unique, and enjoyable way. It was our pleasure to work on this project in the spirit of youth, so we designed the logo, visual identity, illustrations, and brand guide…
in an attractive, creative and unique way in this field in terms of choosing a distinctive and bold colour palette and a final visual appearance for the brand that is distinctive and harmonious.

Design Insight
In this work, we have done extensive research on the visual forms of European rural buildings, so that the artistic orientation reflects a feeling of some nostalgia for the recipient for the past, and also gives the feeling of clean, rustic, organic food a feeling of greenery, sun, and life full of energy and positivity.

We created illustrations and patterns to reflect this and maintained the consistency of all elements of the visual identity to reflect the goals of the brand strategy.

The good choice of colours and extensive research into the composition, shapes and culture of the European countryside helped us convey
this feeling in a creative, beautiful and unique way.

Illustrations were a major challenge for us during the design process. Combining the most prominent products being sold with the environment and the feeling intended to be conveyed to the recipient. It was a major challenge, but we succeeded.

Services: Logo Design & Illustrations & Visual Identity, Packaging & Brand Guideline