“The project is a play on words that end in “ize” and came about when I noticed how many people wear false eyelashes. When I looked at false eyelash packaging I found it to be uninspiring so I thought I could change that. I started looking a carnival masks and the potential for product display was huge. I played with that and words that end with “ize.” There is a whole series of these but I particularly liked this set.”
CREDIT
- Agency/Creative: Gwyn Lewis
- Article Title: Gwyn Lewis – Industrial Eyes
- Project Type: Packaging
- Format: Box
- Substrate: Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
