Gustoso Coffee is a coffee brand that was born in the ancient city of Osh. The brand conveys naturalness and care, promotes an independent and sophisticated attitude to life.

The project should reflect the lifestyle of coffee lovers and their relationship with the coffee universe: spontaneous, authentic and very personal, without rituals and pre-set rules. The intention was to expand the potential of coffee and convey it to professionals and enthusiasts by transforming the sector, creating opportunities and providing an extra dose of adrenaline to people’s lives, all by separating specialty coffee from complex rituals and bringing the brand an approach of dynamism, movement and attitude. to make it happen!

We chose the brand’s capital letter to convey the essence of the brand and the variety of types and varieties of coffee offered. Litera dynamically develops in terms of taste and type of packaging. It also works well in various communications with consumers.

Feel the experience of tasting high quality and intense coffee aroma. The brand focuses its product line on 8 flavors that create a unique experience for your palate.

The brand needed to have a universal visual identity that could be applied consistently across multiple coffee packages. And, in general, physical and digital media and lifestyle products with pleasing aesthetic appeal and non-advertising communication. This flexible language allowed the brand to use different materials through messages and graphics.

For a product with irresistible appeal, we have created a signature style that rescues the coffee tradition and transforms it into a charming, modern and sophisticated approach.

We have defined an expressive identity that changes depending on the type of coffee. The logo can be implemented independently of the graphic position.