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Guilty Pleasure Without the Guilt

Guilty Pleasure Without the Guilt

Nudo Pizza offers a healthier alternative to casual greasy pizza. Whole wheat dough and organic gourmet toppings aimed at the health-conscious consumer. The style is seen as more organic. We used a pastel color palette, serif fonts, illustrations with ingredients and funny slogans.

CREDIT

  • Design Agency: Brandon Archibald
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Guilty Pleasure Without the Guilt
  • Brand / Project Name: Nudo Pizza
  • External Design Credits: Creative Directors – Boris Alexandrov & Anna Alexandrova, Account Manager – Daria Svidchenko, Art Director – Elena Parhisenko, Graphic Designers – Server Terlekchi & Anton Storozhev, Copywriter – Dimitry Panasiuk
  • Strategic Deliverables: Tone of Voice
  • Design Deliverables: Packaging Design, Illustration, Brand Identity, Branding, Graphic Design, Brand Guidelines
  • Location: Ukraine
  • Market Country: United Kingdom
  • Market Region: Europe
  • Product Category: Fast Food
  • Consumer Packaging Format: Box
  • Consumer Substrate / Material: Pulp Carton

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