As consumers look to enjoy alcoholic beverages that contain fewer calories and more natural ingredients, Guardini developed mixers infused with botanic extracts for an elevated at-home cocktail experience.
The new Guardini flavors have been launched by the brand as an option for younger consumers when looking for something “new” to craft premium cocktails from the comfort of their own home.
Guardini is a bold take on the classic carbonated beverage. The sparkling water brand is disrupting the traditional flavours and wanted the same in the packaging design of their products.
We partnered with our amazing clients and delivered a simple and effective package design that is more engaging with the younger demographic. Instead of trying to cram too much within limited space, we have used white space, symmetry, timeless typography, colors and uncluttered layout to convey the brand story and stand out on shelf. Keeping it bold and simple.
The sodas can be used as a mix with your choice of liquor or enjoyed straight up as a non-alcoholic option for those who are looking to cut back on their alcohol consumption.
CREDIT
- Agency/Creative: Firstbase
- Article Title: Guardini Cocktail Mixers Packaging Design Created by Firstbase
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: India
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Strategy, Branding, Packaging Design, Tone of Voice
- Format: Can
- Substrate: Metal
