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Gu Yun Nyonya Food Packaging Concept Design by Student Tey Yong Kang

Gu Yun Nyonya Food Packaging Concept Design by Student Tey Yong Kang

Brand Description: 古韵坊 Gu Yun Treasure Corner is a local store in Malaysia preserving traditional craftsmanship and offering culturally significant products, especially traditional foods. These foods embody the region’s rich history and culture through unique tastes, ingredients, and production methods.

Challange: Baba nyonya is a cherished cultural heritage in Southeast Asia. However, as time progresses, there is a growing lack of awareness regarding the nyonya culture amongst the younger generation.

Solution: The Idea is to create a culturally significant and visually enchanting packaging for Baba Nyonya pastries. The design and structure highlight the aesthetics of the Nyonya culture while providing an immersive experience into a typical Baba Nyonya household as consumers savour the delightful pastries.

Final Outcome: The final packaging features a typical two-story Nyonya-style building adorned with intricate carvings and patterns on windows, doors, and walls, showcasing the unique decorative arts of Nyonya culture. These details exemplify the exquisite craftsmanship synonymous with Nyonya traditionIn terms of color scheme, vibrant hues like blue, pink, and yellow are employed to evoke a warm and celebratory ambiance, with the pink roof adding a lively touch to the overall design. The package incorporates interactive elements with doors and windows that can be opened, revealing detailed interior layouts. To enhances consumer engagement and interest in the product.

CREDIT

  • Agency/Creative: Tey Yong Kang
  • Article Title: Gu Yun Nyonya Food Packaging Concept Design by Student Tey Yong Kang
  • Organisation/Entity: Student
  • Project Type: Packaging
  • Project Status: Non Published
  • Agency/Creative Country: Malaysia
  • Agency/Creative City: Kuala Lumpur
  • Market Region: Asia
  • Project Deliverables: Food Photography, Illustration, Packaging Design
  • Format: Box
  • Industry: Food/Beverage
  • Keywords: Packaging Design, Cultural Heritage, Vintage, Colourful

  • Credits:
    Education Institution: The One Academy
    Lecturer: Deanie Cham
    Student: Tey Yong Kang

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