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Grupo G7 | Brand Identity

Grupo G7 | Brand Identity

The G7 Group is part of Semesp Corporate University network, where it aims to train and qualify professionals from higher education institutions, disseminating knowledge, techniques and values ​​considered fundamental to the success of higher education in Brazil. Its mission is to stimulate strategic alliances between private higher education institutions in Brazil, to promote the sharing of ideas, projects and actions that allow synergies and economies in the academic areas and the administrative sector of IES.

With the visual identity we wanted to convey:
Quality, trust, friendly, professional, innovative, dynamic, strategist.

About the symbol

The letter “U” symbolizes the Universities in which the network is formed. Its design can represent two forms: the quotation marks and a conversation balloon, making analogy to the discussions of issues related to improvements and good management practices.

The three points express the interaction between the group through dialogue, with the purpose of generating unanimous results.

The “equal” sign symbolizes the equality of objectives and results that involve the routine of universities.

Typography with geometric shapes tends to project a positive emotional message, and makes the brand friendly, modern, serious and committed. In addition to this, the colors established refer to the colors of Brazil, representing the Group’s regionalities.

CREDIT

  • Agency/Creative: Estúdio Kuumba
  • Article Title: Grupo G7 | Brand Identity
  • Organisation/Entity: Freelance, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Brazil
  • Market Region: South America
  • Project Deliverables: Brand Identity, Brand Strategy, Branding, Graphic Design, Research
  • Industry: Education
  • Keywords: University network

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