The tourist market in Greece is flooded every year by thousands of visitors who love our country. Olive spa, a company based in Heraklion, Crete, which is active in tourist face and body care products, commissioned ABC DESIGN to create a special proposal for 24 perfumes in small spray bottles, for the tourist market. ABC design’s task was to strategically find an idea that would fascinate the visitors and would contain the image of Greece in a special way.
Mythology and the gods of antiquity hide the magic that we all would like to have in our lives, so the creative idea touched on this very theme. Greek Mythology is the name given to the series of 24 fragrances inspired by ancient Greek mythology.
Monochrome images of statues of gods, nymphs and heroes of ancient Greece printed on metal labels are combined with the corresponding fragrance creating a provocatively charming tourist proposal. The austere aesthetic and simplicity of the font and elements that make up the labels match the lines of the figures of mythology. The colors follow the attributes of the gods and emphasize the particular characteristics of the perfumes: Poseidon hides within him the scent of wild storm, Hera the magic of female companionship, Venus passion, Jupiter power and thus 24 different perfumes flood everything of divine attributes.
An additional element that characterizes the label is the name of each perfume in a coded form so that the foreign consumer can read the name of the god with a Greek accent. Olive spa thus takes another big step in the tourist market by offering the magic of ancient Greece to the whole world.