This graphic design project was created in a fictional setting, it never took place.
Alice Baber is a writer, teacher, and abstract expressionist painter, born August 22, 1928, in Charleston, Illinois, and died October 2, 1982, in New York at the age of 54.
This woman had a short but rich and exciting life. Between organizing exhibitions of women artists and traveling to major countries such as France, Japan, India, Iran, Latin America, and New York where she will settle to live her life with her husband. P. Jenkins, was also an abstract expressionist painter. Her specialty was to paint oval shapes, circles, and free shapes that showcased the brilliance of color. His stain paintings explore variations of a single color as well as rich combinations of multiple colors.
Her works are subtle and organic, with the use of watercolors and oils she creates beautiful translucent colored shapes that blend into each other. You can find her paintings in the 5 major museums of New York, because they are influential and contemporary, today as yesterday.
Regarding my typography choice, I decided to pick up the BIFUR typeface by Cassandre, a painter too, and typographer from the same century, he knew how to create lettering in capitals only for titles, strong, abstract, and popular with printed media such as posters. The vertical and horizontal lines underline this feeling of lightness but also break up the full and colored oval shapes of the artist Alice Baber to support the effect of freedom and mixture.
CREDIT
- Agency/Creative: Chloé Vincent Graphiste print & web
- Article Title: Graphic Design Project for Alice Baber Art Exhibition
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: France
- Agency/Creative City: Montpellier
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Identity, Exhibition Design
- Industry: Non-Profit
- Keywords: refine, overhead, free, brightness, abstract, colorful
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Credits:
Graphiste print & web: Chlou00e9 VINCENT