• Project

  • Region

  • Industry

Graper Wine Branding , Logo and ackaging Design by Keey

Graper Wine Branding , Logo and ackaging Design by Keey

The Concept

The Spanish wine, created in 1996, is designed to offer a fantastic experience when used in cocktail mixing. The product line I am developing includes four distinct wines, each crafted from famous wine regions in Spain: Ribera del Duero, La Rioja, Priorat, and Rías Baixas. Each of these regions is home to a unique grape variety: Tinto Fino, Tempranillo, Cariñena, and Albariño. From these combinations, I have created four distinct wines: Indigo Wine, Ruby Wine, Teal Wine and Ivory Wine.

With the goal of providing an experience beyond drinking wine, I drew inspiration from the abstract art style of Pablo Picasso, one of Spain’s greatest artists. While inspired by abstract art, I aimed to create a modern and fresh style that portrays the feeling of a person intoxicated by wine: relaxing, savoring every sip, and letting characteristic Spanish images emerge, such as playing the Guitarrista, the passionate Baile Flamenco, the dynamic game of Jugar al fútbol, and the dramatic Corrida de Toros.

The primary colors for each wine are inspired by their distinctive hues: Indigo for the light purple wine, Ruby for the vibrant red wine, Teal for the cyan blue wine, and Ivory for the light, elegant white wine, creating a diverse sensory experience of both color and flavor.

Indigo Wine

A harmonious blend of sophistication and depth. Indigo Wine is crafted from the Tinto Fino grape of the Ribera del Duero region, showcasing a deep, enchanting indigo hue and a rich, bold flavor. This wine embodies the essence of Spain—its depth, elegance, and timeless character—making it a perfect foundation for unique cocktail experiences.

A feeling like a quiet, soulful guitar performance. Inspired by the emotional and powerful resonance of a guitarista (guitarist), Indigo Wine invites the drinker to indulge in the slow rhythm of life, each sip as smooth and rich as a guitar string vibrating in perfect harmony. The wine wraps you in a sense of calm, inviting reflection while savoring its refined taste, much like the soothing tones of a guitar echoing through the air.

The Indigo hue of the wine reflects the mystery and complexity within, offering a beautiful balance of strength and finesse. It represents the perfect fusion of old-world tradition and modern artistry, a testament to Spain’s legacy and craftsmanship in winemaking.

Ruby Wine

Ruby Wine is made from the Tempranillo grape of the La Rioja region, offering a captivating ruby hue and a bold, intense flavor. This is not just a wine, but an experience that immerses you in vibrancy and passion, capturing the fiery spirit and elegance of Spain in every sip.

Inspired by the flamenco dance, Ruby Wine embodies a lively rhythm, where music and wine intertwine. Each sip feels both powerful and graceful, like a passionate dance that pulls you in with its captivating moves.

The distinct ruby color stands out not only in the glass but also symbolizes strength and resilience. Ruby Wine perfectly blends ancient tradition with modern creativity, delivering a unique and inspiring cocktail experience.

Teal Wine

Teal Wine is crafted from the Cariñena grape of the Priorat region, offering a unique cyan hue and a fresh, crisp flavor. This wine provides a soothing, gentle sensation, making it the perfect choice for those seeking subtlety in their cocktail experiences.

Tasting Teal Wine is like immersing yourself in the vibrant atmosphere of a football match, Jugar al fútbol, where passion and sportsmanship blend together to create an exhilarating and emotional experience. Each sip is a moment of excitement, powerful yet retaining a refined allure.

The distinctive cyan color of Teal Wine combines delicacy with an underlying strength in every flavor. It is the perfect fusion of traditional winemaking craftsmanship and modern innovation, delivering a cocktail experience that is as inspiring as it is refreshing.

Invory Wine

Ivory Wine is made from the Albariño grape of the Rías Baixas region, offering a delicate ivory hue and a light, refreshing flavor. Combining freshness and purity, Ivory Wine provides a soothing sensation, making it the perfect choice for those seeking a light, inspiring cocktail experience.

When tasting Ivory Wine, you can feel the strength and grandeur of corrida de toros (bullfighting). Inspired by the intensity and drama of a bullfight, each sip feels like a powerful yet subtle challenge, full of emotion and allure.

The distinctive ivory color of Ivory Wine symbolizes both elegance and hidden strength. It’s the perfect blend of heritage and modern creativity in the winemaking art of Spain, delivering a cocktail experience that is gentle yet full of energy and inspiration.

The Collection of Wines

Our wine collection blends exceptional quality with the cultural heritage of Spain, expressed through four unique wines from renowned regions. Each wine, crafted from the distinct grape varieties Tinto Fino, Tempranillo, Cariñena, and Albariño, delivers a rich and memorable taste experience.

The design of each bottle is inspired by the abstract art of Pablo Picasso, with illustrations and colors reflecting the passion of the drinker. The soft arch shape on the label evokes Spanish architecture, bridging past and present, tradition and innovation.

Each sip is not just a flavor experience, but a piece of art, inviting you to explore and savor the essence of Spain.

CREDIT

  • Agency/Creative: Keey
  • Article Title: Graper Wine Branding , Logo and ackaging Design by Keey
  • Organisation/Entity: Freelance
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Vietnam
  • Agency/Creative City: Thành phố Hồ Chí Minh
  • Market Region: Asia
  • Project Deliverables: 2D Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: Graper Wine's Packaging Design

  • Credits:
    Phan Quốc Cường: Phan Quốc Cường

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
1
Good
Vote
2
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
1
Good
Vote
2
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
1
Good
Vote
2
Bad
Vote
0