Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Granny’s Cotton Candy Packaging

Granny’s Cotton Candy Packaging

When cotton candy was first introduced in India it was white and rough because it did not have any pink or blue food coloring. It was thus compared to an old woman’s hair and begun to be known by the name, “Buddhi ka baal”.
The concept here was to spin on that very Indian context and develop a brand called Granny’s which could reflect the Indian origins of a foreign sweet. This involved creation of a whole new brand identity along with appealing surface graphics.

CREDIT

  • Agency/Creative: student
  • Article Title: Granny’s Cotton Candy Packaging
  • Organisation/Entity: Student, Non Published Concept Design
  • Project Type: Packaging
  • Agency/Creative Country: India
  • Market Region: Asia
  • Project Deliverables: Brand Creation, Brand Naming, Graphic Design, Illustration, Industrial Design, Packaging Design, Research
  • Format: Pouch
  • Substrate: Plastic, Pulp Paper

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
11
Good
Vote
1
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
10
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
10
Good
Vote
0
Bad
Vote
0