Armenia, a country rich in history and cultural heritage, has been celebrated for its artistic contributions, from ancient manuscripts to intricate carpets. One such embodiment of this cultural wealth is found in the exquisite craftsmanship of Armenian carpet weavers. The delicate patterns and vibrant colors that characterize Armenian carpets have not only adorned homes but have also become a source of inspiration for various forms of art. One such tribute to this rich tradition is evident in the design and name of GORG wines.
Each sip is a celebration of the past, a toast to the present, and an ode to the timeless legacy of Armenian craftsmanship. Embroidered with the spirit of heritage, GORG Wines beckons you to immerse yourself in a vinicultural experience that transcends borders and spans centuries.
The name itself, ‘GORG,’ holds a profound meaning in Armenian—it translates to ‘carpet.’ This isn’t merely a coincidence but a deliberate and meaningful choice that sets the stage for a unique and authentic experience.
Gorg Wines, with a commitment to preserving and celebrating this heritage, showcases the craftsmanship of Armenian carpet weavers through its distinctive labels. The labels depict an ornament used in carpets to show the unique culture of the Armenian people. The label colors were chosen with attention and care, embracing the timeless shades of red, blue, orange, and green present in Armenian carpet artistry.
Simply put, Gorg Wines isn’t just a drink—it’s like a storybook. Each bottle tells a tale, guiding you through the history and culture of Armenia. The bottles aren’t just containers; they’re like keepers of traditions, passing on the heritage with every pour. When you open a bottle of GORG Wine, you’re not just having a drink; you’re opening a page of cultural richness, toasting to the skillful artistry of Armenians that has stood the test of time for centuries.
CREDIT
- Agency/Creative: WeDo Creative Solutions
- Article Title: Gorg Wines – a Tapestry of Armenian Culture in Every Sip
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Armenia
- Agency/Creative City: Yerevan
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: packaging, bottle, wine, design, graphicdesign,
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Credits:
Creative Director: Davit Hovagimyan
Graphic Designer: David Petrosyan
3D Illustrator: Avetiq Nersisyan