Good ideas need good fuel.

An old Slovenian proverb says that a hungry sack does not stand upright. Given that studies have shown that people in a famished state are more focused on short-term rewards (and we are here for the long term), we, at advertising agency Luna TBWA, strongly believe that we should never go hungry (no matter what Steve Jobs says).

And also, let’s face it, lunch is most employees’ favorite part of the working day. Sorry, not sorry.

So, to avoid empty stomachs and to make 2025 full of good ideas, we at Luna TBWA have stocked up good fuel! Oops, good pasta.

Because we’re made of the right dough for good ideas and driven by our love of pasta, this gluten treat has become the centerpiece of our New Year’s gifts.
Our employees and business partners received gifts that included a custom-made pasta box with real Italian maccheroni (insert an Italian gesture of choice here)!

Good ideas are usually messy, so the gift also included a cloth in agency colors and a piece of Parmesan cheese to make each pasta perfetto!

We know—it sounds delicious (a drop of spittle has dripped on your keyboard; please wipe it off)!

At the same time, we launched an online pasta recipe collection to which every employee contributed. From simple carbonara to complex oven-baked pasta, we’re ready to fuel our good ideas with delicious meals all year long! Surprisingly, everyone received a pasta box with their recipe printed on it.

We all loved it, and the pasta we inputted has already produced creative outputs, such as this text.

Pasta la vista 2024!