Can we imagine a morning without a coffee? Only a few of us, can. That special moment of drinking coffee is a small thing, but it’s all in small things. Right? That moment is just ours so it’s special. We all deserves favorite spot for hangout, good vibes, premium coffee and quet moments just with ourselves. Golden Spoon is a new luxury coffee shop who celebrates that moments and our love relationship with coffee.
The shop was created to bring people cup of exceptional coffee. The story begins with a passion for cozy and luxury spaces, where each moment feels like home and every visit is a reason to smile.
They want to became a favorite spot for those who appreciate a mix of elegance and playfulness. Only one spoon is enough for making one cup of coffee.
The logo is so simple and defined by the brand name. It is a mixture of a spoon and a coffee bean. Of course, the spoon is painted gold, reflecting the brand name and the premium quality of the service. The typography used is a mix of a bold sans serif font, which illustrates the strong coffee, and a luxurious serif font, which illustrates the quality of the coffee and the luxurious environment of the cafe. This is in line with the premium quality and attention to detail that this brand offers.
Brand strategy is based on a luxury logo, colors, and usage of typography. Golden spoon and gold typography are elements of visual identity that reflects premium place, like it’s Golden Spoon Coffee Shop.
For the passion of coffee & piecefull moments that drinking of coffee brings!







CREDIT
- Agency/Creative: Andrijana Miladinovic
- Article Title: Golden Spoon Coffee Shop Brand Design by Andrijana Miladinovic
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: Serbia
- Agency/Creative City: Leskovac
- Market Region: North America
- Project Deliverables: Brand Creation, Brand Identity, Brand Mark, Brand Naming, Logo Design, Packaging Design, Tone of Voice
- Industry: Hospitality
- Keywords: Coffee, Coffee Shop, Logo, Branding, Brand Identity
-
Credits:
Freelance Graphic Designer: Andrijana Miladinovic