Gocase is an extremely young, lively and intense brand that, in 2021, decided to expand its horizons and intensify its operations in physical stores. For this, they entrusted me with the mission of developing the packaging that would help to market their cases for cell phones.
The biggest challenge of the project was to design a packaging from scratch that could involve its products and embrace all its varieties of categories.
Today Gocase works with covers for Android phones and iOs, and among this division, there are options that intensify the protection of the device, being named as the lines: Slim, Pro and Ultra.
The project started with the design of an exclusive knife that had a window in a special format, to show the product in the foreground and, during the development, we noticed that we would need to optimize the cost of identifying the lines, since printing a model cash flow for each category would be above the available budget. Therefore, we decided to produce informative stickers that could show the consumer what the exact category of product he had purchased and its benefits.
Thinking about the balance between the color, so present in the brand, and the clean aesthetic that would be necessary for the highlight in the POS, we arrived at the validation of the idea of using holographic lamination as the main finish, being applied only in some information and on the sides of the box, and finally, the packaging would use only black and white to fulfill the role of elegance and minimalism so sought after.
An attempt was made to create straps to identify each category of case, but they were also shown to be unfeasible in the production of the project. That way, we calmly analyzed with the Gocase product team and noticed that the idea of the stickers would be the best solution. But in any case, as the straps were successful, we leave them for a future moment, where the company will be able to pay for its production individually.
In the case we embrace the two possibilities to illustrate the evolution of the project and the creative solutions that came in its development.
- Agency/Creative: Barbara Design
- Article Title: Gocase Phone Case Packaging Design
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Strategy, Packaging Design, Research
- Format: Box
- Substrate: Pulp Carton, Pulp Paper