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Go Do Good Studio Reinvents Eco Gifting with the Umami Brew Sustainable PR Box

Go Do Good Studio Reinvents Eco Gifting with the Umami Brew Sustainable PR Box

What the Client Wanted
The client envisioned a PR box that blended sustainability with elegance. Every material used had to be biodegradable, reusable, or recyclable while ensuring the unboxing experience felt premium.

How We Brought This Idea to Life.
To bring this vision to life, we carefully curated a design that emphasized both form and function

Fabric Covering: Instead of conventional wrapping or plastic-based covers, we opted for cloth to encase the PR box, adding a natural touch.

Handcrafted Rattan Cane: The top of the box features woven rattan cane, a material known for its durability and eco-friendliness.

Custom Corrugation : Inside the box is a 3 ply corrugation tray with precisely cut grooves thus offering securing glass bottles in place and replacing foam and thermocol trays.

Elegant Steel Drinkware
A bottle opener.
A measuring glass.
A coaster made from agro-waste, which is 100% compostable.

Secure Bottle Holders: Instead of using plastic or foam, we designed custom cardboard holders to firmly grip the glass kombucha bottles.

Why This PR Box is Unique
What sets this PR box apart is its holistic approach to sustainability while maintaining a premium feel.

No Plastic: Every material used is biodegradable or recyclable, ensuring the packaging leaves minimal waste.

Stylish & Functional: This box was also designed to be aesthetic and well-structured.

End-to-End Sustainability: From the fabric covering to the woven rattan cane, compostable coaster, and cardboard holders, every aspect of this box is sustainable.

This PR box is more than just packaging—it’s a statement of Go Do Good’s commitment to sustainability, ensuring that every detail reflects our mission to deliver a premium experience.

CREDIT

  • Agency/Creative: Go Do Good Studio
  • Article Title: Go Do Good Studio Reinvents Eco Gifting with the Umami Brew Sustainable PR Box
  • Organisation/Entity: In-House
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: India
  • Agency/Creative City: Pune
  • Market Region: Asia
  • Project Deliverables: Packaging Design
  • Format: Box
  • Industry: Food/Beverage
  • Keywords: Sustainable PR Box , Kombucha, Food and Beverage Packaging

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