Renowned Vancouver-based bakery, Beaucoup Bakery, has joined forces with luxury retailer Holt Renfrew for a collaboration in celebration of the Mid-Autumn Festival. The result is a limited-edition collection of mooncakes that seamlessly blend culinary artistry with design. Each box comes with three mooncakes ~ bronzy hazelnut yuzu, golden salted egg yolk custard, and lychee cheesecake.
The packaging designed by Glasfurd & Walker became an artful canvas where both Brand’s signature styles are brought together in an elegant box. Holt Renfrew’s iconic magenta shade seamlessly merged with Beaucoup’s distinctive red and white stripes. To enhance the visual appeal, each box is stamped in gold foil with Beaucoup’s flower logo, a modern icon inspired by classic French filigree.
Glasfurd & Walker were also commissioned to design custom 3D printed moulds – integrating Beaucoup Bakery’s signature floral logo – imprinted onto each mooncake. The meticulous detailing brought a unique touch to three distinct mooncake flavours, showcasing a perfect marriage of culinary and tactile design elements.
Creamy cheesecake custard with lychee centre
Golden Salted Egg Yolk Custard
Salted egg yolk custard with lotus paste centre
Bronzy Hazelnut Yuzu
Hazelnut praline custard with yuzu centre
For ten years, Beaucoup has raised the bar for the fine art of French pastry and café culture in Vancouver and built its reputation as a beloved, award-winning destination by way of its delicate pastries, and innovative creations that mingle sweet with savoury, marry East and West, and meld passion with precision.
- Agency/Creative: Glasfurd & Walker
- Article Title: Glasfurd & Walker Designed A Custom Collaboration for Beaucoup Bakery X Holt Renfrew for the Mid-Autumn Festival
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Canada
- Agency/Creative City: Vancouver
- Market Region: North America
- Project Deliverables: Packaging Design
- Format: Box
- Industry: Food/Beverage
- Keywords: Packaging Design
Client: Beaucoup Bakery