With the fierce competition in today’s market, having an appealing brand identity is essential for businesses to attract more customer attention. Realizing this, the founder of the children’s fashion brand Obebi decided to accompany Tree Creative to carry out a project to create a new brand identity for his business.

Challenges
Obebi has posed some challenges for Tree Creative. Aiming to create a professional, elegant brand image while demonstrating the customer segment that the business is targeting.
The identity also needs to help customers better understand the value the brand wants to convey, especially the meaning of the name inspired by the phrase “Oh Baby!”.

Solutions
To achieve the set goals, in terms of color, Tree chose two tones of brown and beige combined to create elegance and gentleness. Moreover, this is also the color of “cotton tree” – the main material of cotton fabric, one of the high-quality fabrics with soft and smooth properties suitable for children’s fashion.
Next, Obebi used a text logo style, with a system of thick and chibi letters, using bold lines to represent the image of cute, innocent children, showing the joy and happiness that the brand wants to convey from the exclamation “Oh Baby!”.
Obebi’s visuals are developed from the image of a button, which not only represents the product’s properties but is also a metaphor for the love of parents for their babies.

Results
With a uniform, professional, and modern brand identity, along with a simple, and easily identifiable logo, Tree Creative has helped Obebi create a strong impression in the eyes of customers and differentiate itself from competitors in the market.