Making a pub ship shape: The Jolly Sailor in Old Burlesdon is a picturesque seafood gastro-pub perched by the water offering delicious food and drink all day long. When asked to help re-brand the beloved pub we sought to encapsulate the name with a brand new local character. This character would welcome locals and newcomers to the re-vamped gastro and continue to surprise and delight them inside.

The Jolly Sailor’s new branding by Dearness Only evokes the lively and joyous atmosphere present in this beautiful, river-side pub. Stare out at water, the boats and take it easy with a few choice drinks and a menu that boasts the best local catches and the tried and tested pub classics.

Raising the anchor: Seeking to unite Jolly-ness with a Sailor we found the perfect union by imbuing a classic ship’s anchor with a jolly face. A simple yet exact visualisation of the name. This new local character has a range of different expressions and personalities that help keep the brand fresh and new for all guests coming through. A fresh neon colour palette pops off of the navy blue injecting the pub with a vibrant atmosphere to match the interior design.

Sink a few: Creating a cheeky character would be nothing without a supporting world of wit and humour. From wordplay to clever logo placements ‘sinking’ The Jolly Sailor brands surprises guests across all touchpoints. Firmly in place after it’s opening this week the Jolly Sailor is waiting for you to come and take it easy this summer.