Viyan Petekkaya – Peak Craft Beer (Concept)
This is a conceptual packaging design for a craft beer brand that I created for one of my classes. The brand’s name, Peak, is inspired by the mountains and the hiking culture of Vancouver, BC, since this is a Vancouver-based brand. The tagline is “The Peak of Freshness.” The design displays “the peak” and the sun. Thanks to the abstract nature of the design, one cannot tell whether the sun is rising or setting –that is, every time of the day is the perfect time to have some Peak!
CREDIT
- Agency/Creative: Viyan Petekkaya
- Article Title: Geometrical Packaging Design for a Conceptual Craft Beer Brand, “Peak”
- Organisation/Entity: Student, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Canada
- Market Region: North America
- Format: Bottle, Box
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
